"Reaching the low income and government subsidized shopper that traditional promotional methods fail to reach"

Description of the Food Stretcher Plus Shopper: (2 Shopper Types)

• Type 1 relies heavily on SNAP, WIC & TANF.
• Type 2 are employed shoppers, but low-income.
• They have a defined food-only budget.
• Many have food benefit dollars in their pockets.
• Many shop at independent and non-traditonal grocery stores.
• Over 80% have smartphones and have the ability to use the Food Stretcher app
• Represent over $2 Billion in Ohio food sales

Benefits for OGA Retailer Members:

• A consistent method for OGA retail members to fight against customer erosion from Big Box and Discount Retailers
• Increased sales resulting from an increase in foot traffic
• No upfront monetary charges to the retailer for participation
• Impacts existing customers while attracting new customers
• A New Revenue Stream from every Food Stretcher Plus Transaction
• Grocers "Good Will" initiatives are enhanced by incorporating  a needed program

Benefits for CPG Brands:

• Category exclusivity - no competitors are promoted when you participate in the Food Stretcher Plus program. FSP only promotes your category.
• Pay for Redemption Only
• WIC products are also promoted with category exclusivity.
• No Stacking – POS Control File Settings, prevent stacking – No Manufacturer Double Spend.
• Provides a method for capturing shopper behavior data.
• Fraud-proof - No paper coupon to handle or execute.
• CPG "Community Goodwill" initiatives are served while receiving incremental sales.
• Reaches shoppers typically not reached by traditional marketing methods.
• Taps a marketplace that represents $2 Billion in Food Sales
• Much More!

"Let us show you how the Food Stretcher Plus works and how you can be a program partner"

For more information about the Food Stretcher Plus program, contact David Davis at 216-355-4236 or visit the website by clicking here.