Eric Anderson, Principal, AR Marketing

Keeping up with new marketing communication channels is daunting. Traditional print, radio, television and billboards may not be enough. You’ll gain a quick understanding of popular digital marketing lingo and leave with the tools to make intelligent decisions regarding your advertising spend going forward.

• Where are We Heading?
• How are We Spending Ad Dollars Today?
  • Budget Expenditure
  • Media Breakdown
• Introduction/Importance of Social Media
  • SMM Spending (How and How Much?)
  • SMM Rule of Thumb
• Texting and Text Media
  • Online Conversion
  • User Influence
• Digital Advertising
  • Overview
  • Delivery
  • Pricing
• Retargeting Advertising

Customer Service – Don’t Let Convenience Go Too Far

Competing With Meal Delivery Service

Dealing With Amazon

Group Members

Cash Flow Solutions Paul Rye paul.rye@followthefrog.com
The CareWorks Family of Companies
Columbiana Foods Jen Graff jennifer.graff@gianteagle.com
Flowers Baking Co. Jamie Wilson jamie.wilson@flocorp.com
The J.M. Smucker Company Alexis Barnhard
KeHe Distributors Mike Kroetz mike.kroetz@kehe.com
Kishman’s IGA Steve Kaltenbaugh
Merchant Distributors, Inc. Sam Grouhl
Muirfield Energy John Zaegel jzaegel@muirfieldenergy.com
SUPERVALU Bill Taggart william.b.taggart@supervalu.com
Wagner’s IGA Stephanie Heitkamp steph@wagnersiga.com