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Growing Digital

Eric Anderson, Principal, AR Marketing

Keeping up with new marketing communication channels is daunting. Traditional print, radio, television and billboards may not be enough. You’ll gain a quick understanding of popular digital marketing lingo and leave with the tools to make intelligent decisions regarding your advertising spend going forward.

  • Where are We Heading?
  • How are We Spending Ad Dollars Today?
    • Budget Expenditure
    • Media Breakdown
  • Introduction/Importance of Social Media
    • SMM Spending (How and How Much?)
    • SMM Rule of Thumb
  • Texting and Text Media
    • Online Conversion
    • User Influence
  • Digital Advertising
    • Overview
    • Delivery
    • Pricing
  • Retargeting Advertising

Customer Service – Don’t Let Convenience Go Too Far


Competing With Meal Delivery Service



Dealing With Amazon


Group Members

Cash Flow Solutions Paul Rye paul.rye@followthefrog.com
The CareWorks Family of Companies
Columbiana Foods Jen Graff jennifer.graff@gianteagle.com
Flowers Baking Co. Jamie Wilson jamie.wilson@flocorp.com
The J.M. Smucker Company Alexis Barnhard
KeHe Distributors Mike Kroetz mike.kroetz@kehe.com
Kishman’s IGA Steve Kaltenbaugh
Merchant Distributors, Inc. Sam Grouhl
Muirfield Energy John Zaegel jzaegel@muirfieldenergy.com
SUPERVALU Bill Taggart william.b.taggart@supervalu.com
Wagner’s IGA Stephanie Heitkamp steph@wagnersiga.com