Growing Digital

Eric Anderson, Principal, AR Marketing

Keeping up with new marketing communication channels is daunting. Traditional print, radio, television and billboards may not be enough. You’ll gain a quick understanding of popular digital marketing lingo and leave with the tools to make intelligent decisions regarding your advertising spend going forward.

  • Where are We Heading?
  • How are We Spending Ad Dollars Today?
    • Budget Expenditure
    • Media Breakdown
  • Introduction/Importance of Social Media
    • SMM Spending (How and How Much?)
    • SMM Rule of Thumb
  • Texting and Text Media
    • Online Conversion
    • User Influence
  • Digital Advertising
    • Overview
    • Delivery
    • Pricing
  • Retargeting Advertising

Customer Service – Don’t Let Convenience Go Too Far


Competing With Meal Delivery Service



Dealing With Amazon


Group Members

Cash Flow Solutions Paul Rye
The CareWorks Family of Companies
Columbiana Foods Jen Graff
Flowers Baking Co. Jamie Wilson
The J.M. Smucker Company Alexis Barnhard
KeHe Distributors Mike Kroetz
Kishman’s IGA Steve Kaltenbaugh
Merchant Distributors, Inc. Sam Grouhl
Muirfield Energy John Zaegel
SUPERVALU Bill Taggart
Wagner’s IGA Stephanie Heitkamp

Ohio Grocer Association
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